Tag Archives: f-word

Feminism’s A Fightin’ Word

18 Mar

Who Needs Feminism?Laurie Penny has a robust notion of feminism – and she’s not shy about what wrong with compromising.

“Feminism” is the one F-word that really will make eyes widen in polite company. Saying it implies you might have demands that can’t be met by waiting politely for some man in charge to make the world a little bit fairer. It’s a word that suggests dissatisfaction, even anger – and if there’s one thing that a nice girl isn’t supposed to be, it’s angry.

Often, fear of the word “feminism” comes from women ourselves. In many years of activism, I’ve frequently heard it suggested that feminism simply needs to “rebrand”; to find a better, more soothing way of asking that women and girls should be treated like human beings rather than drudges or brainless sex toys. It’s a typical solution for the age of PR and the politics of the focus group: just put a fluffy spin on feminism and you’ll be able to sell it to the sceptics. It turns out, however, that while a watered-down vision of women’s empowerment can be used to flog shoes, chocolate and dull jobs in the service sector, real-life feminist politics – which involves giving women and girls control over our lives and bodies – is much tougher to sell.

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