Andrea Hansen, advertising sales manager at Capital Newspapers, which publishes The Onion locally, sent out an email this week explaining that the newspaper was not renewing its contract with The Onion. Hansen could not be reached for comment. Todd Sears, Capital Newspapers’ general manager, did not respond to a request for comment.
Bob Marshall, a spokesman for The Onion’s corporate headquarters in Chicago, confirmed the news in an email.
“Unfortunately, yes, the Madison print edition will discontinue at the end of the month,” Marshall wrote. “The local readership of the paper remains strong, yet with the changing landscape of media, the advertising dollars needed to keep a Madison print edition going just weren’t there.”
I can’t help but lump this mentally in with the sale of The Washington Post to Jeff Bezos, and related developments, such as the blog, The Monkey Cage, moving from independent to WaPo listing (via Marginal Revolution). Leaving aside that The Monkey Cage‘s new paywall deal sounds improvised, Neil Irwin at Wonkblog explains the problems newspapers have today.