Archive | 3:34 pm

A Drink For The Brain Dead

31 Mar

Soylent UngreenWhat a heaping pile of laziness and misplaced entrepreneurship.

You know what’s a complete waste of time, money, and effort? Eating. I mean, wouldn’t you rather just ingest a tasteless form of sustenance for the rest of your life and never have to go through that tedious rigmarole of opening and eating a premade sandwich or feasting on a pile of fried delicacies ever again? Rob Rhinehart—a 24-year-old software engineer from Atlanta and, presumably, an impossibly busy man—thinks so.

Rob found himself resenting the inordinate amount time it takes to fry an egg in the morning and decided something had to be done. Simplifying food as “nutrients required by the body to function” (which sounds totally bulimic, I know, but I promise it’s not), Rob has come up with an odorless beige cocktail that he’s named Soylent.

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